Sharing economy and collaborative consumption is all pervasive across countries and across industries.While there has been lot written and spoken about the big innovations stories like Uber, Airbnb there are lot more interesting patterns which could help us to improve our Resonvate thinking.
Few interesting patterns on how the sharing and collaborative economy is shaping up :
An example of how different companies cooperate though they compete hard in the market place:
Indus towers is a shared telecom infrastructure company jointly founded by rival telecom players like Airtel, Vodafone India and Aditya Birla Telecom in India . It was formed to share the telecom towers infrastructure amongst different players to reduce the leasing and ownership costs on passive telco infrastructure in a hyper competitive Indian telecom market.
Few examples how the consumers become producers and contribute for business growth:
Dominos Pizza Mogul platform was recently launched in Australia where Dominos opened up its recipe menus and asked customers to create or modify pizza recipes and put it on Dominos site. Based on the sales generated from the pizzas designed by customers , they get a share of the profit . Pizza Mogul has boosted Domino’s sales and market share in the Australia significantly.
Yeloha is a solar sharing company which has created a platform allowing customers to buy solar power from neighbors who have already invested in solar panels.This model has eliminate the need to set up their own solar panel and the challenges associated with it.
Also Germany through their Energiewende program are leading the world in making renewables energy production and sharing .
Coles and Woolworths are australian grocery retailers who provide cashout facility ( withdrawing cash) to its customers through their Electronic Funds Transfer Point of Sales systems (EFTPOS) when customers pay for their purchases. In a way these systems act like a bank ATM and provides customers with convenience and even an alternative to avoid the ATM fees in using inter bank cards.
Another example of how collaboration happens using a strong medium to connect the like minded :
Seoul Share Hub is a project supported by Seoul City Council to promote sharing in 63 different services.The services span across information,space,objects and talent.
As the different business look for collaboration and promote the sharing economy – are there lessons to be learned to manage conflicts between parties with different point of views ,are there opportunities in resource constrained economies to promote unconventional collaboration in areas of medicine,tourism,sports etc.
Indus Towers,Pizza Mogul, Yeloha, Seoul Hub