The field of sports always has fascinating things to offer – not just on the field but also off the field. There are several sports innovations today which can provide the corporates with several good practices. One such innovation that can be taken from the sports field to the board room is the way simulation is used as a strategic tool.
Today the technology has elevated not only the overall experience for the sports fans but is also very useful for different stakeholder groups – coaches,players,team management,match officials,referees etc.
Simple cases to look deep are spread across – cricket ( LBW decisions using hawk eye,wagon wheel,pitch map,keys to success), tennis ( Ball line ) and football(goal post calls) and so on. These are classic examples of how big data and analytics can be used for simulating business decisions and encouraging fact based decision making in corporates.
There are few businesses who too have developed smarter ways for customer engagement using basic simulation.
Case in point : Apnapaisa – Loan repayment tracker – simple and effective tool.
But the opportunities are immense once we start thinking of big data and analytics as real arsenal rather than just buzzwords.
Can you devise basic simulation that can help your business with required meaningful insights ?
Apnapaisa, ICC Cricket, IPL